What is Paid Search / PPC / Sponsored Listing?
Sponsored links" is pay per click keyword advertising on search engines geared towards meeting your requirements in terms of online traffic generation, new customer acquisition or to increase turnover. Paid Search can be used to buy positions in commercial search results to 'add to' or complement positions achieved though SEO within natural listings.

Through a HST managed Pay-Per-Click (PPC) campaign you get

• More SALES
• More ENQUIRIES
• Higher ROI (Return on Investment)
• Lower CPA’s (Cost per Acquisition)

HST, optimises your campaign and maximises your Return on Investment

HST will use its experience and state-of-the-art tools to optimise and maximise your campaign’s return on investment (ROI). We will work with you to understand your business environment and priorities and go through different steps to ensure we reach all set targets

• Keyword Audits (choice of keywords and targeting, writing ads)
• Setting up a campaign with tailored segmentation
• Setting up a campaign with tailored segmentation
• Choosing the right networks
• Recommendations for the optimal budget allocation
• Defining the bidding strategy
• Identification of position strategy and daily schedule
• Identification of position strategy and daily schedule
• Monitoring, analysis and recommendations for improvements of results
• Bid management tools to control certain campaigns (we adapt ourselves to the customer's wishes and use the best solutions on the market (Dart Search, Atlas Search, Omniture, etc.)
• Tools for measuring performance by campaign, search engine and keyword
• Competition Benchmark