Case Study | Franchise Direct

About Franchise Direct:

Franchise Direct was founded in 1998 and is among the pioneers of internet lead generation for the franchise industry. With over 20 years of online marketing experience, Franchise Direct has grown to become the world’s leading portal for franchise and business opportunities.


Franchise Direct had initially approached HST Solutions in 2018 with a view to extend their in house JAVA development team, one of there key requirement was handson experience developing a headless CMS including Digital Asset Management and Multisite CMS Management.
Franchise Direct needed a partner with a firm understanding of their business goals who would own the development process and who could deliver the product with little supervision.


There have been over 14 months of ongoing cooperation, our exsisting engagement with Franshise Direct involves 2 Full time Sr Java developers and 1 Full time Sr Front end developer (Node.JS).
HST kicked off the project within a few days of onboarding in their Dublin headquarters where we had a chance to meet the team in person and learn the project’s specifics.
We followed agile management using “Quarterfall” model i.e. planning in 3-month blocks where OKRs are derived from work prioritised for the quarter.

Key functionalities that were implemented by HST Solutions include:

  • Development of various new modules that significantly extend the functionality of Franchise Direct
    flagship CRM
  • We have helped developed workflows that facilitate best-in-class publishing experience for FranchiseDirect CMS users as well as end users (clients).
  • The CMS is developed to provides a unique publishing experience, specifically designed for editors, providing editors with unprecedented control over the look and feel of their content. It allows to publishing to any device, in any language.
  • Modernization of the user interface and massive measurable performance improvements for the frontend UI.

Technology stack:

JAVA | BrightSpot | Jquery | Node JS


  • Subject Matter Expertise in Headless CMS
  • Microservices API Platform
  • CI/CD end to end integration
  • Product Strategy

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