Franchise Direct

HST Powers Franchise Direct's Growth with BrightSpot Headless CMS and Multi-Site Management

About Franchise Direct

Franchise Direct was founded in 1998 and is among the pioneers of internet lead generation for the franchise industry. With over 20 years of online marketing experience, Franchise Direct has grown to become the world’s leading portal for franchise and business opportunities.

Technology Stack

JAVA

BrightSpot

JQuery

Node JS

Services

Challenges

Franchise Direct had initially approached HST Solutions in 2018 with a view to extend their in house JAVA development team, one of there key requirement was handson experience developing a headless CMS including Digital Asset Management and Multisite CMS Management.
Franchise Direct needed a partner with a firm understanding of their business goals who would own the development process and who could deliver the product with little supervision.

Solution

There have been over 14 months of ongoing cooperation, our exsisting engagement with Franshise Direct involves 2 Full time Sr Java developers and 1 Full time Sr Front end developer (Node.JS).
HST kicked off the project within a few days of onboarding in their Dublin headquarters where we had a chance to meet the team in person and learn the project’s specifics.

We followed agile management using “Quarterfall” model i.e. planning in 3-month blocks where OKRs are derived from work prioritised for the quarter.

Key functionalities that were implemented by HST Solutions include:

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    Strategy

    We've got all the big ideas and creative talent of an ad agency or creative studio except we deliver working products, not expensive presentations.

    Engineering

    We develop lean, stable code using all the best practices of any leading dev shop, except we focus on the user experience so people actually like using what we build.

    Design

    We validate, design, and prototype proof-of-concepts like any "creative technology" studio, but we do it in less time and for less money.

    Co-paired AI

    Co-paired AI development ensures twice the efficiency at a lower cost. We prioritize your software for innovative, precise, scalable, and quality-assured applications.

    Strategy

    We've got all the big ideas and creative talent of an ad agency or creative studio except we deliver working products, not expensive presentations.

    Engineering

    We develop lean, stable code using all the best practices of any leading dev shop, except we focus on the user experience so people actually like using what we build.

    Design

    We validate, design, and prototype proof-of-concepts like any "creative technology" studio, but we do it in less time and for less money.

    Co-paired AI

    Co-paired AI development ensures twice the efficiency at a lower cost. We prioritize your software for innovative, precise, scalable, and quality-assured applications.

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