People First,
Then Technology
Your Potential, Our Passion
WHO WE ARE
We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next and answer questions before they’re asked.
DESIGN SERVICES
OUR PROCESS
Step 1
Problem & Concepts
Step 2
Audience needs
Scope out
Step 3
Empathy & Sketches
Step 4
Wireframes &
Design Critics
Step 5
Visual Design &
Storytelling
Step 6
Prototype
OUR Approach
The Gutenberg Diagram shows how readers’ eyes move, guiding content placement for better readability
THE GUTENBERG DIAGRAM
THE UI DESIGN PRINCIPLES
Make actions reversible–be forgiving
This rule means that the user should always be able to quickly backtrack whatever they are doing. This allows users to explore the product without the constant fear of failure.
Provide visual cues & Predictability
Visual cues serve as reminders for users.
Users should be provided with cues that help them predict the result of an action. A user should never be wondering, “What do I need to press in order to do my task?” or “What is this button for?”
Provide informative feedback –be acknowledging
Feedback is typically associated with points of action —for every user action, the system should show a meaningful, clear reaction. A system with feedback for every action helps users achieve their goals without friction.
Apply Fitts' Law to interactive elements
It’s better to design large targets for important functions – big buttons are easier to interact with.
Use real-world metaphors
Metaphors are often used to make the unfamiliar familiar. Take the recycle bin on your desktop, which holds deleted files, as an example – it’s not a real trash bin, but it’s visually represented in a way that helps you understand the concept more easily.
Engineer for errors
Errors are inadvertent in the user journey. Bad error handling paired with useless error messages can fill users with frustration and lead them to abandon your application.
Protect a user's work
Ensure that users never lose their work. Users should not lose their work as a result of an error on their side (i.e. accidentally refresh a web page with a form that has user input)
Avoid jargon and system-oriented terms
When designing a product, it’s important to use language that is easy to read and understand. The system should speak the user’s language, with words, phrases, and concepts familiar to the user, rather than jargon or system-oriented terms.
Chunking for sequences of information or actions
Cognitive load is the amount of mental processing power required to use a product. It’s better to avoid making users think/work too hard to use your product.
For example, if your UI forces users to enter telephone numbers without normal spacing it can result in a lot of incorrectly-captured phone numbers.
Reduce the number of actions required to complete a task
It’s worth remembering the three-click rule, which suggests the user of a product should be able to find any information with no more than three mouse clicks.
Recognition over recall
Recognizing something is much easier than recalling it because recognition involves more cues in our brain.
Visual aids, such as tooltips and context-sensitive details, also help support users in recognizing information.
Visual consistency (style)
Consistency is one of the strongest contributors to usability and learnability.
The same colors, fonts, and icons should be present throughout the product.
Visual consistency (behavior)
Consistency of behavior means the object should work in the same way throughout the interface. The behavior of interface controls, such as buttons and menu items, should not change within a product.
Consistent with user expectations
People have certain expectations about the apps/websites they use. Designing your product in a way that contradicts a user’s expectations is one of the worst things you can do to a user.
Shopping cart is familiar terminology; shopping center is not and can confuse e-shoppers.
- Follow platform conventions
- Don’t reinvent patterns.
- Don’t try to reinvent terminology.
Our Portfolio
Some of our recent works
Statsports
- Node JS
- Native IOS & Android
- SWIFT UI
Revolutionizing Sports Training with Technology
Statsports | SportsTech, Athlete Performance
HST developed the advanced Statsports Academy App, a sports tech mobile application designed to revolutionize athletic training with a plethora of drills and masterclasses
Trustdish
- Nodejs
- ReactJS
- ReactNative
- Mysql
Building an Inclusive Dining App for Allergy Sufferers
Trustdish | FoodTech
This case study explores HST’s collaboration with TrustDish to develop a mobile application that empowers people with…
eSpatial
- Nodejs
- ReactJS
- ReactNative
- Mysql
Route Optimization Software for Sales Planning
eSpatial | GeoTech, Mapping, GIS Solutions
Despite the widespread use of GIS solutions, the challenge lies in translating these intricate geographical insights into seamless mobile experiences…
NoComed
- React
- Typescript
- Apache ECharts
NoComed
NoComed is a leading player in the Med Tech industry, providing innovative solutions to healthcare providers, including the NHS. In response to new regulatory requirements, Med Tech companies must now report their environmental footprint and present a Carbon Reduction Plan to maintain their business relationships with the NHS…
What makes us stand apart
We Have Deep Technical & Industry Experience
One Team, One Dream
At HST, there is no such thing as not my problem.
Build Trust with Every Interaction
We’re accountable to our clients and to each other. which means being open even when things aren’t going smoothly.
Improve Everything
The world of software and business moves fast so we re always learning and honing our skills.
Own It
We are a team of doers and we take responsibility for the success of everything we do.
Ohms: Over Results
We’re obsessed with driving business value for our clients and we know that starts with gaining a deep understanding of the problems they’re facing
Excellent track record
100% project delivery
Have never gone over budget in any project
(150+) delivered
Contact Us
Tell us about your custom software project.
Let our team
Be your team
Unsure of how to get started? Talk to us. No matter where you are in the process, we can help you. Whether you need us to design and build a prototype, take your project from concept to maturity, or build off the work of another team, we can make your idea a reality. We also step in when it makes more sense to lean on our expertise than to have an in-house team get spread too thin.
Generally, we are able to respond to inquiries within 8 business hours.
Please fill in the form below and we will be in touch.