People First,
Then Technology

Your Potential, Our Passion

    What is 9 + 6 ?

    WHO WE ARE

    We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next and answer questions before they’re asked.

    DESIGN SERVICES

    UI/UX Design

    Web Design

    Product Design

    SaaS Design

    Branding

    UX Audit

    Mobile App

    Design System

    Webflow & Framer

    Conversion Rate (CRO)

    OUR PROCESS

    icon

    Step 1

    Problem & Concepts

    icon

    Step 2

    Audience needs
    Scope out

    icon

    Step 3

    Empathy & Sketches

    icon

    Step 4

    Wireframes &
    Design Critics

    icon

    Step 5

    Visual Design &
    Storytelling

    icon

    Step 6

    Prototype

    OUR Approach

    The Gutenberg Diagram shows how readers’ eyes move, guiding content placement for better readability

    THE GUTENBERG DIAGRAM

    THE UI DESIGN PRINCIPLES

    Make actions reversible–be forgiving

    This rule means that the user should always be able to quickly backtrack whatever they are doing. This allows users to explore the product without the constant fear of failure.

    Provide visual cues & Predictability

    Visual cues serve as reminders for users.

    Users should be provided with cues that help them predict the result of an action. A user should never be wondering, “What do I need to press in order to do my task?” or “What is this button for?”

    Provide informative feedback –be acknowledging

    Feedback is typically associated with points of action —for every user action, the system should show a meaningful, clear reaction. A system with feedback for every action helps users achieve their goals without friction.

    Apply Fitts' Law to interactive elements

    It’s better to design large targets for important functions – big buttons are easier to interact with.

    Use real-world metaphors

    Metaphors are often used to make the unfamiliar familiar. Take the recycle bin on your desktop, which holds deleted files, as an example – it’s not a real trash bin, but it’s visually represented in a way that helps you understand the concept more easily.

    Engineer for errors

    Errors are inadvertent in the user journey. Bad error handling paired with useless error messages can fill users with frustration and lead them to abandon your application.

    Protect a user's work

    Ensure that users never lose their work. Users should not lose their work as a result of an error on their side (i.e. accidentally refresh a web page with a form that has user input)

    Avoid jargon and system-oriented terms

    When designing a product, it’s important to use language that is easy to read and understand. The system should speak the user’s language, with words, phrases, and concepts familiar to the user, rather than jargon or system-oriented terms.

    Chunking for sequences of information or actions

    Cognitive load is the amount of mental processing power required to use a product. It’s better to avoid making users think/work too hard to use your product.

    For example, if your UI forces users to enter telephone numbers without normal spacing it can result in a lot of incorrectly-captured phone numbers.

    Reduce the number of actions required to complete a task

    It’s worth remembering the three-click rule, which suggests the user of a product should be able to find any information with no more than three mouse clicks.

    Recognition over recall

    Recognizing something is much easier than recalling it because recognition involves more cues in our brain.

    Visual aids, such as tooltips and context-sensitive details, also help support users in recognizing information.

    Visual consistency (style)

    Consistency is one of the strongest contributors to usability and learnability.

    The same colors, fonts, and icons should be present throughout the product.

    Visual consistency (behavior)

    Consistency of behavior means the object should work in the same way throughout the interface. The behavior of interface controls, such as buttons and menu items, should not change within a product.

    Consistent with user expectations

    People have certain expectations about the apps/websites they use. Designing your product in a way that contradicts a user’s expectations is one of the worst things you can do to a user.

    Shopping cart is familiar terminology; shopping center is not and can confuse e-shoppers.

    • Follow platform conventions
    • Don’t reinvent patterns.
    • Don’t try to reinvent terminology.

    Our Portfolio

    Some of our recent works

    Statsports

    • Node JS
    • Native IOS & Android
    • SWIFT UI

    Revolutionizing Sports Training with Technology

    Statsports | SportsTech, Athlete Performance

    HST developed the advanced Statsports Academy App, a sports tech mobile application designed to revolutionize athletic training with a plethora of drills and masterclasses

    Trustdish

    • Nodejs
    • ReactJS
    • ReactNative
    • Mysql

    Building an Inclusive Dining App for Allergy Sufferers

    Trustdish | FoodTech

    This case study explores HST’s collaboration with TrustDish to develop a mobile application that empowers people with…

    eSpatial

    • Nodejs
    • ReactJS
    • ReactNative
    • Mysql

    Route Optimization Software for Sales Planning

    eSpatial | GeoTech, Mapping, GIS Solutions

    Despite the widespread use of GIS solutions, the challenge lies in translating these intricate geographical insights into seamless mobile experiences…

    NoComed

    • React
    • Typescript
    • Apache ECharts

    NoComed

    NoComed is a leading player in the Med Tech industry, providing innovative solutions to healthcare providers, including the NHS. In response to new regulatory requirements, Med Tech companies must now report their environmental footprint and present a Carbon Reduction Plan to maintain their business relationships with the NHS…

    What makes us stand apart

    We Have Deep Technical & Industry Experience

    Financial services

    Health

    Retail

    Media, publishing & entertainment

    Government

    One Team, One Dream

    At HST, there is no such thing as not my problem.

    Build Trust with Every Interaction

    We’re accountable to our clients and to each other. which means being open even when things aren’t going smoothly.

    Improve Everything

    The world of software and business moves fast so we re always learning and honing our skills.

    Own It

    We are a team of doers and we take responsibility for the success of everything we do.

    Ohms: Over Results

    We’re obsessed with driving business value for our clients and we know that starts with gaining a deep understanding of the problems they’re facing

    Excellent track record

    100% project delivery

    Have never gone over budget in any project

    (150+) delivered

    Contact Us

    Tell us about your custom software project.

    Let our team

    Be your team

    Unsure of how to get started? Talk to us. No matter where you are in the process, we can help you. Whether you need us to design and build a prototype, take your project from concept to maturity, or build off the work of another team, we can make your idea a reality. We also step in when it makes more sense to lean on our expertise than to have an in-house team get spread too thin.

    Generally, we are able to respond to inquiries within 8 business hours.

    Please fill in the form below and we will be in touch.








      What is 6 + 2 ?